Tropic of Coffee

• project: identity
• date: October 2003

The logo for Tropic of Coffee is fun and functional in its graphic emphasis. The bold typeface, modified Keedy Sans Regular, and contrasting colors are highly legible and set a tone of professionalism and energy. The tea leaf/coffee bean graphic used in the logo was designed to symbolize the service of catering on location by merging the two o's in tropic and coffee.

The business card is shortened in length for a little interest and difference. And, the service statement "espresso bar catering service" is present on both the business card and the letterhead.

From this identity, both form and color are explored further in the Tropic of Coffee website.

business card

letterhead