Agape House

• project: identity
• date: September 2006

Agape House is an ecumenical multi-denominational Protestant Christian community located in University Village at University of Illinois Chicago.

Their new pastor, Richard Williams, in a time of transition from a long-standing church building to the new University Village, realized the need for a fresh contemporary identity and website. The identity required flexibility while being minimal and modernesque in order to firmly seat a new direction for the Agape House. The house-like roof line and very rhytmic geometrical typography create a solid and strong brand presence without extraneous elements of pizzazz. It is versatile for all sorts of applications in print, web, and signage, and functions brillantly in alternate colors, while reversed, or at any size.

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